Mr. Peanut – Part 2


Part Two: The Mr. Peanut Iceberg (In Canon)

As you may have noticed in the previous paragraph, there’s a lot more to Mr. Peanut than just some mascot formulated to sell assorted nuts. You’ve just learned about Mr. Peanuts’ war history, his age of 104, his tragic death, and his new self. Thing is, these topics have branches. There’s more to the Baby Nut scenario than meets the eye. Mr. Peanut isn’t really 104. Now, here’s where the handy dandy Mr. Peanut Iceberg is going to come in. While the topics on the iceberg are still very vague, they still show some more detail. In this part, we will be going over other mascots in what we’re going to call the HCU or the Heinz Commercial Universe. We will also go over Mr. Peanut’s true age, touch a little more on the Baby Nut scenario, and why I’m calling Mr. Peanut’s canon world HCU.

Back to the Peanut Jr. and Baby Nut drama. After the appearance of Baby Nut and the beginning of the Baby Nut campaign, many things were happening on Twitter surrounding Planters. Meme accounts were posting about him, Planters was posting tweets from the POV of Baby Nut, and lots of people were getting banned. Why? Well, we need to start with the creation and idea of Baby Nut. The 2020 Super Bowl happened after many major films, mainly Avengers Endgame and The Mandolorian. Avengers Endgame had lots of crossovers and was hailed as one of, if not the best film of the year. This is what sparked the appearances of The Kool-Aid Man and Mr. Clean at Mr. Peanut’s funeral. A specific character in this film, Baby Groot, gained lots of online attention. The same thing happened with Grogu, a main character in The Mandalorian. What did both of these characters have in common? They were small and cute, and because of this, they had lots of fans. Planters seemingly took note of this and tried the same with Baby Nut. 


 After the appearance of Baby Nut in the 2020 Super Bowl, the online community wouldn’t be quiet about it. The Planters Twitter account was posting as Baby Nut and meme accounts wouldn’t shut up about it. Then Twitter began banning some of these meme accounts, suspecting them to be plants to promote Planters Nuts. As it appears, this is most likely what they were. These accounts were all Baby Nut meme accounts and were created before the Baby Nut commercial even aired. In August of the same year, the campaign continued, showing that Baby Nut had now grown up into Peanut Jr., and people really did not like this. Some were even telling others to block the Peanut Jr. account before it blew up. The Baby Nut campaign comes to a close in February of 2021.


As of 2021, Planters launched a new campaign. “A Nut Above.” This campaign shows Mr. Peanut as an adult now and focuses less on Mr. Peanut lore and more on promoting Planters Nuts.


Mr. Peanut is owned by Planters, and Planters is owned by Heinz. (Remember this, it’s going to be important later on.) Hence, HCU. Because we’re going off of Heinz, there will be several mascots and brands that live in the same universe as Mr. Peanut. Now, we already know Mr. Clean and The Koolaid Man, but who else? In order to determine this, we have to take a step back and analyze all the brands under Heinz and which ones have mascots. (Note: This will only include brands in America, this would be a lot harder if I counted worldwide brands, too.)

Here’s a list of all the American brands with mascots:

  • Capri sun
  • Heinz Ketchup
  • Jell-O
  • Jet Puff
  • Kraft
  • Lunchables
  • Oscar Mayer
  • TGI Friday’s
  • Maxwell House
  • Koolaid


Now, Mr. Clean is not owned by Heinz, but still appears in the HCU. He’s owned by P&G. P&G is also a major company, but we’ll still call this the HCU. 

Mascots owned by P&G include:

  • Mr. Clean
  • Charmin
  • Downy
  • Old Spice


The mascots involved in the HCU are*:

  • Capri-sun
  • Heinz Ketchup
  • Jello Man
  • The Puff Pals
  • The Cheesasaurus Rex
  • Platypus and Jackalope
  • House
  • Frank the Weiner
  • TGI Friday’s Monkey monstrosity
  • Charmin Bears
  • Mr. Clean
  • Snuggle Bear
  • Isaiah Amir Mustafa
  • Peanut Butter Doug
  • The Koolaid Man


*This does not include minor/nonmascot characters like Wesley Snipes and Matt Welsh. With the exception of Peanut Butter Doug, there are no side characters on this list, marking it not entirely accurate.


These are all the mascots involved in HCU. Remember all of these guys, they’ll be important later.


Now that we’ve gone over all the mascots involved in the HCU, we can quickly talk about Mr. Peanut’s actual age. Now, as we covered earlier, Mr. Peanut’s age in human years is 104. But, if you pay attention, we see that in less than a year, Baby Nut grew to 21, meaning that each human year is equivalent to 21 what I’m going to call MRP years. This means that at death, Mr. Peanut’s age in MRP years was 2,184. But, this just may be completely false, seeing as his first appearance was in 1916, but we have no proof this was the beginning of his life.* In his first appearance, he is seen as an adult, meaning we have no records of his early life. He could have been alive since the beginning of time for all we know.


*I have written another article on his age if you would like to see it please email me. My email is at the bottom.